TASK: To redesign the logo for Ohio Steel Association to reflect their product and brand.
STRATEGY: When concepting this logo, it was clear that the old logo was not clearly communicating what they offered their consumers in any way other than text. But even the text was too confusing and overstated. Simplifying them to be recognized as just “OSA”, their name would become Ohio Steel Association. When it came to the design of the logo, it needed to feel strong to reflect the industry they are in. Using buildings and structures as inspiration, I chose an isometric form that felt like a structure in itself. The colors were simple and industrial to further position the brand. When we were asked to create a wildcard item, I thought it was a no-brainer to design a trade show or pop-up show structure that was created from the logo. The logo animation just strengthens the design and meaning of the logo.
Eat Wisely Campaign
CLIENT: The University of Akron
TASK: To come up with a campaign that solves a problem in society.
STRATEGY: Thinking of a persuasive campaign, I thought of the problem of fast food. With it being so readily available and in some cases, cheaper than the alternatives, it is easy to fall into the trap of choosing fast food first. My design for the campaign makes use of all of the chemicals and ingredients in these items that people would not normally think the contained. These words come together to form common fast food items such as a soft drink or burger to represent what these chemicals can be found in. The choice of yellow was because yellow is often associated with food and clearly grabs your attention.
Barmaid Soap Company
CLIENT: The University of Akron
TASK: To create a packaging design for a limited edition item that is an experience for the consumer and be a keepsake. The occasion happens to be a 20th anniversary celebration pack.
STRATEGY: When designing this, the company had an outdated logo, so the first task was to modernize it. The next thing I did was concept the actual package and the unboxing journey by starting with a natural wood box that tied directly to the masculine and rustic brand. Wanting the journey to continue, I decided that the bar of soap would be stamped with the logo, wrapped in a paper cover, and lastly contained inside a firm paper box. The design is a pattern that makes use of the roman numeral “XX” for the 20th anniversary. A larger numeral creates a bigger picture image that the 3 soap bars come together to complete.
The Leo Diamond Refresh
CLIENT: Leo Schachter
TASK: To refresh the brand within Kay Jewelers, The Leo Diamond by Leo Schachter.
STRATEGY: In the past, Leo was very dark, using the brand navy as a background for most of the designs. The brand has always been about the brightness of their diamonds but they wanted to reposition themselves with the line “Love. Light. Leo.” To me, the design needed to feel bright, just as their product was being advertised as so I introduced a brighter blue but keeping their navy blue as just text. When it came to photography, it needed to appeal to a younger audience so I chose the launching lifestyle as a couple from a concert embodying love and light in the imagery, utilizing the lighter blue to tight to the brand.
iPromise School Mentoring Campaign
CLEINT: Signet Jewelers & The Lebron James Family Foundation
TASK: To create a company-wide campaign for Signet Jewelers that recruits people to mentor students at Lebron James’s iPromise School.
STRATEGY: The mentoring takes place during work hours, usually around lunch time, so we had to get people to think of it as just one hour of your week. In order to catch people’s attention, our posters made use of humorous copy lines such as “Finally, a meeting that means something”. For these posters, I created some hand-drawn typography for a dynamic look inspired by the chalkboard look of Lebron’s foundation. Our other set of posters were a little more emotional, explaining what a mentor is and does for their mentee. The posters were to get employees to sign up for an info session on the mentoring program. During that mentoring session, a video was played making use of the mentors that had been a part of the program the year before. When designing the video in Adobe After Effects, I used a combination of pre-existing footage and video that I took myself. The footage of the prior mentors was important to trim down carefully in order to get the biggest emotional impact. To tie back to our emotional posters, the video signs off with “Be a Mentor”.
Friyay Looping Animation
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum.
Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.
Friyay Looping Animation
Narrative Digital Media
CLIENT: Mario Micale with Narrative Digital Media
TASK: To create a logo for a new, dynamic media marketing company.
STRATEGY: The company Narrative Digital Media is a video and marketing company that focuses on producing fun & unique ideas and content that consumers want to pay attention to. This logo needed to explain to potential clients who they are and what they do. Their name does a great job of this but my job was to create a symbol to accompany their name and strengthen their brand. The fast forward symbol of the two arrows was chosen to represent their unique and new strategy of staying on-top of the latest trends, technology and platforms. The speech bubble “speaks” to the story-telling quality that their work has and the job they have to communicate the message of a their clients’ business.
CLIENT: The University of Akron and Self Promotion
TASK: To create a snapchat geofilter that users will want to use on their snapchats.
STRATEGY: When designing for The University of Akron, I made use of the University’s colors navy and gold and created hand-drawn, dimensional lettering using the University letters, UA. For the other filter, I wanted to create it based off of a recognizable area of campus, the Student Union and Buchtel Hall. For this one, I used a fun, flat illustration style and bright colors. The personal hobby filter was for the Portage Lakes. It was meant to be a little more fun and casual for its use.